Heading down to the Gamification Summit with my AXA Equitable client today – where she will debut Pass It On!, to the gathered audience.
As coverage by the New York Times indicates... the game was launched by AXA Equitable to introduce consumers to the importance of life insurance.
The game is part of the emerging trend of “gamification" -- which is the process of using game thinking to solve problems and engage audiences.
You could win the $25,000! Use this link to easily share the game with friends and colleagues.
AXA Equitable is using competitive game play in an avatar-based world to engage consumers and make life insurance relevant and fun.
Game mechanics may join social media as an essential element in how marketers increase engagement and build brand relationships by rewarding consumers with meaningful learning experiences. "Gamification” is being surfaced in marketing circles as the next frontier in web and mobile.