PopCap CEO Dave Roberts
PopCap CEO Dave Roberts kicked off his keynote address on Tuesday with 10 things he hates about the casual games business. The #1 item on his list? You guessed it: Gamification.
On Wednesday, at a press event, PopCap co-founder Jason Kapalka elaborated on Roberts’ remarks, telling GeekWire that he doesn’t have a problem with the concept of gamification. What Kapalka can’t stand about gamification is the name. After all, he holds games as sacred products. Creating a term like gamification does more to harm to the business because it actually dilutes down what a game means. And, in his view, a game has one simple goal: to be fun.
The term certainly has come on strong in the past 12 months. A Web search for the term about two years ago on Google returned just four results. Now, according to a recent search, there are about 1.6 million results.
At this year’s Casual Connect conference there’s no shortage of panels about the concept: “Smart Gamification: Seven Core Concepts for Creating Compelling Experiences:” or “Gamification for Everyone: What’s your Strategy?” or “Gamification and Social TV: The New Way to Watch.”
A new consultancy called Research Through Gaming (R.T.G.) applies game mechanics to improve respondents’ survey-taking experiences, collecting ‘Playspondent’ feedback to boost response rates.
UK based RTG provides gamification consultancy as well as working on specific online and off-line research game design and development. RTG is launched by former Nebu exec Betty Adamou who hopes to give a much-needed facelift for market research. ‘There’s definitely a benefit of being first in market with R.T.G. as the first provider in MR solely focused on gamification. I’m looking forward to the future of market research, which I hope will have more and more of a creative and innovative edge.’
The firm is online at: http://www.researchthroughgaming.com